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The Biographical Profile of Lloyd BitzerLloyd Bitzer received his doctoral degree from the University of Iowa in 1962. He taught in the Department of
Speech (later the Department of Communication Arts) at the University of Wisconsin-Madison from the early 1960s until 1994. He primarily taught classes in rhetoric and rhetorical theory. Bitzer was an active member of the National Communication Association and was heavily involved in the National Development Project in Rhetoric in 1970. Bitzer is probably best known for the theory of situational rhetoric, which he advanced in the 1968 article “The Rhetorical Situation.” Bitzer is currently professor emeritus at Wisconsin. (Information compiled from readings by and about Lloyd Bitzer – see annotated bibliography.)
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